DETAILS ABOUT SMART CARD

DETAILS ABOUT SMART CARD

The international payment brands MasterCard, Visa, and Europay agreed in 1993 to work together to develop the specifications for the use of smart cards in payment cards used as either a debit or a credit card. The first version of the EMV system was released in 1994. In 1998 a stable release of the specifications was available. EMVco, the company responsible for the long-term maintenance of the system, upgraded the specification in 2000 and most recently in 2004. The goal of EMVco is to assure the various financial institutions and retailers that the specifications retain backward compatibility with the 1998 version.

With the exception of countries such as the United States of America there has been significant progress in the deployment of EMV-compliant point of sale equipment and the issuance of debit and or credit cards adhering the EMV specifications. Typically, a country’s national payment association, in coordination with MasterCard International, Visa International, American Express and JCB, develop detailed implementation plans assuring a coordinated effort by the various stakeholders involved.

The backers of EMV claim it is a paradigm shift in the way one looks at payment systems. In countries where banks do not currently offer a single card capable of supporting multiple account types, there may be merit to this statement. Though some banks in these countries are considering issuing one card that will serve as both a debit card and as a credit card, the business justification for this is still quite elusive. Within EMV a concept called Application Selection defines how the consumer selects which means of payment to employ for that purchase at the point of sale.

For the banks interested in introducing smart cards the only quantifiable benefit is the ability to forecast a significant reduction in fraud, in particular counterfeit, lost and stolen.

The current level of fraud a country is experiencing, coupled with whether that country’s laws assign the risk of fraud to the consumer or the bank, determines if there is a business case for the financial institutions. Some critics claim that the savings are far less than the cost of implementing EMV, and thus many believe that the USA payments industry will opt to wait out the current EMV life cycle in order to implement new, contactless technology.

Smart cards with contactless interfaces are becoming increasingly popular for payment and ticketing applications such as mass transit. Visa and MasterCard have agreed to an easy-to-implement version currently being deployed (2004-2006) in the USA. Across the globe, contactless fare collection systems are being implemented to drive efficiencies in public transit. The various standards emerging are local in focus and are not compatible, though the MIFARE Standard card from Philips has a considerable market share in the US and Europe.

Smart cards are also being introduced in personal identification and entitlement schemes at regional, national, and international levels. Citizen cards, drivers’ licenses, and patient card schemes are becoming more prevalent; For example in Malaysia, the compulsory national ID scheme MyKad includes 8 different applications and is rolled out for 18 million users. Contactless smart cards are being integrated into ICAO biometric passports to enhance security for international travel.