Selling through cyber cash

Selling through cyber cash

Cyber cash is supporting the VIP (value-added Integration Provider) program, which brings together prospective merchants with companies that have already developed sites to other cyber cash functionality and are offering related services to other merchants. Another option for merchants is to purchase an integrated package from one of the systems integrators working with cyber cash to include cyber cash functionality in a ready-to-use integrated server. Merchants setting up an accept cyber cash payments have to take care of 3 general tasks:

_ Open an account with bank offering cyber cash services

_ Modify server home pages to include cyber cash PAY button

_ Install the related cyber cash software on server

The merchant code functions in support of both shopping and administration. This code is invoked only when a customer makes a purchase decision. When the customer initiates the purchase payment process, the merchant code responds by sending an encrypted message to the customer’s system to begin. The process, as has been described earlier, moves information between the customer, the merchant and the cyber cash payment server.

The merchant software includes administrative functions, allowing merchants do the following:

1. check on an order data base to review orders
2. process supporting transactions such as voids, credits and authorizations
3. perform merchant-originated transactions, as when the merchant has received a telephone order

Cyber cash offers some real values to the consumer:

_ It keeps payment even from the merchant

_ It offers a convenient electronic wallet to store payment information so the information need not be re entered every time a purchase is made.

_ It maintains a transaction log to handle and document every transaction

Cyber cash is attractive to merchants

_ There is no extra charge for using cyber cash

_ It is a convenience for customer who may prefer not to have to reenter credit card numbers on the Internet

_ It offers merchants useful tools for tracking and transacting business on the Internet.

_ It is soon to be widely supported by banks and credit card companies.